‘Professional networking sites have changed the recruitment process and brought benefits which needed to be explored in a South African context,’ said Quartey.

In her study, Quartey explored whether companies are moving away from traditional methods (e.g. newspapers) of recruitment to electronic methods. The benefits and challenges of using LinkedIn for recruiting were explored. She also raised issues of poverty and inequality in South Africa, which she cites ‘may prevent many from using the internet and accompanying devices and therefore not being able to realize its benefits.’

She connected with many Human Resources (HR) personnel who exhibited different views on the subject. Quartey found that companies were moving away from traditional methods of recruitment to electronic methods.

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Masters Graduate explores the use of LinkedIn for recruitment in study